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Hangry Joe’s Westminster

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Hangry Joe’s Westminster — Case Study
Case Study Fast Food  ·  Westminster, MD

Hangry Joe’s Hot Chicken & Wings Westminster

From zero online presence to a successful Grand Opening — built completely from scratch.

Marketing Strategy Website (Go High Level) Social Media Management Meta Ads GHL Automation Email & SMS Marketing Google Business Profile Apple Business Connect
1,347
Pre-launch Sign-ups
$0.39
Cost Per Lead
53,264
Google Profile Views
811
Total Ad Leads
The Challenge
Starting From Absolute Zero

No Online Presence

Brand new location with no website, no social media, no Google listing, no Apple Maps — completely invisible online before we started.

No Audience

Zero followers, zero email list, zero community. Needed to build excitement and collect leads before the doors even opened.

Grand Opening Pressure

A successful Grand Opening required real foot traffic on day one — meaning awareness, lead capture, and nurturing all had to happen before launch.

No Marketing System

No CRM, no automation, no follow-up system. Everything needed to be built and connected from scratch before the first customer walked in.

Strategy & Execution
A 3-Phase Full Digital Build
01
Phase One
Pre-Launch Foundation
Developed a full digital marketing strategy tailored to the Westminster location and its local market.
Built the complete website from scratch on Go High Level — menu, online ordering, franchising, careers, and waiver pages.
Created and set up all social media accounts from zero — Facebook, Instagram, and TikTok.
Created, verified, and fully optimized the Google Business Profile for local search visibility.
Created and verified the Apple Business Connect listing for Apple Maps visibility.
Built the “Join the Flock” GHL automation — auto-sending SMS and email confirmation to every Grand Opening sign-up instantly.
02
Phase Two
Pre-Marketing Campaign
Launched the “Join the Flock” Grand Opening campaign across paid and organic channels to build a warm audience before opening day.
Ran Meta Ads using instant lead forms — generating 665 leads at just $0.39 per lead with only $261.45 in ad spend.
Ran a second website form campaign — generating 146 additional leads at $2.62 per lead.
Combined paid and organic to collect 1,347 total Grand Opening registrations.
Every sign-up automatically received a personalised SMS and email through GHL — keeping the audience warm until opening day.
03
Phase Three
Grand Opening & Ongoing
Used the collected audience to drive real foot traffic on Grand Opening day — turning digital sign-ups into in-store customers.
Ran post-opening promotions through email and SMS to re-engage the list and bring customers back.
Ongoing social media management — creating posts and reels for Facebook, Instagram, and TikTok.
Continued optimizing Google Business Profile and Apple Maps for ongoing local discovery.
Work Delivered
Screenshots & Proof
Website built on Go High Level
Website — Built on Go High Level
GHL Join the Flock Automation Workflow
GHL Automation — Join the Flock Workflow
Meta Ads — 665 Leads at $0.39
Meta Ads — 665 Leads at $0.39 (Instant Form)
Meta Ads — 146 Leads via Website Form
Meta Ads — 146 Leads via Website Form
Google Business Profile — 53,264 Views
Google Business Profile — 53,264 Views · 4,206 Interactions
Apple Business Connect — 200 Monthly Taps
Apple Business Connect — 200 Monthly Taps
Apple Business Connect Search Insights
Apple Business Connect — Search Insights
Facebook Page — 1,300 Followers
Facebook Page — 1,300 Followers
Instagram — 425 Followers · 276 Posts
Instagram — 425 Followers · 276 Posts
TikTok — 833 Followers · 5,294 Likes
TikTok — 833 Followers · 5,294 Likes
The Results
Real Numbers. Real Impact.
Pre-launch Sign-ups
1,347
Total “Join the Flock” registrations from paid and organic before Grand Opening
Google Profile Views
53,264
People viewed the Google Business Profile — Jan to Jun 2026
Search Appearances
33,048
Times the business appeared in Google search results
Profile Interactions
4,206
Total interactions on the Google Business Profile
Apple Maps Taps
200
Monthly taps — 62 directions, 64 website clicks, 96 photo views
Total Social Followers
2,558
Facebook (1.3K) · Instagram (425) · TikTok (833) — all built from zero
Meta Ads — Instant Form Campaign
Total Leads665
Cost Per Lead$0.39
Total Ad Spend$261.45
PeriodMar 29 – May 29
Meta Ads — Website Form Campaign
Total Leads146
Cost Per Lead$2.62
Total Ad Spend$381.86
PeriodSep – Dec
The Outcome

Successful Grand Opening ✓

Starting from zero — no website, no social media, no audience — we built a complete digital presence, collected 1,347 pre-launch sign-ups, and delivered a successful Grand Opening with real foot traffic on day one.

Website Built from Scratch 1,347 Pre-launch Sign-ups $0.39 Cost Per Lead 53K+ Google Profile Views Full GHL Automation 2,558 Social Followers Successful Grand Opening